Food from Britain

Case Study

Case Study - Growing the Business

    Situation/Need

    • Patak's UK have a strong ambient proposition but sought other opportunities for growth.
    • Patak's would have to expand into a new product category, increase market coverage or reach a new consumer target.

    Approach

    • We executed a four stage solution:
    • Summarized relevant category trends, identified competitive gaps and quantified the commercial opportunity.
    • Defined the required product proposition including pack formats, recipes, pricing and promotion.
    • Described the supply chain structure and market investment and recommended how the business entity should be structured.
    • Provided comprehensive financial modeling, including projections for category share, distribution building and P&Ls.

    Results

    • The project provided clear direction on the opportunity, market challenges and changes required to the existing business model. It compared available market entry alternatives with detailed financial projections for the final recommended option.

    Client Feedback

    • “FFBNA worked on a Patak's NPD initiative with investigations and recommendations on the scale, consumer offering and routes to market, backed up with long-term business modeling. The approach and report was clear, professional and well received”.

    Damon Ratcliffe,
    Business Development Manager, Patak's Foods